NEWS AND EVENTS
Optimizing Sales Performance
A New White Paper
While companies have traditionally invested large sums to educate and train their sales people, they have not always reaped the best possible returns on those investments. One of the most common areas of weakness is that sales pipelines, as defined in many companies, comprise a series of completed activities, not defined outcomes or accomplishments. This white paper describes how to more effectively define the sales process to leverage what you identify as best practices among successful sales people, and then addresses the challenge of deciding how to allocate precious resources, and what combinations of enablers to choose.
